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aloft hotels + mtv

To amplify exposure of Aloft Hotels and its music hotel experiences, MTV created, hosted & filmed a series of live music events at Aloft Hotels featuring the world’s most exciting, new emerging artists.

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Velocity International produced a branded content promo airing on MTV UK. Social influencers were invited to the event and vlogged about their hotel experience to drive awareness. This delivered 2.9M on air impacts, 1.2M video views and MTV viewers were 14 times more aware of “Live at Aloft Hotels.”

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