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malta tourism + viacom international

In order to drive awareness and consideration of Malta as a destination to a younger tourist demographic, Viacom Velocity International created Europe’s largest free music festival and promoted it around the world.

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With big names such as The Chainsmokers & DNCE, the event was a huge success with 50M impacts across broadcast. Geordie Shore stars Sophie Kasaei (2M followers) and Josh Ritchie (500K followers) as well as prankster Kristen Hanby (2.3M followers) were featured in the broadcast (on a Yacht!) and used their personal social accounts to encourage fans to watch the IOMTV livestreams which resulted in 100M impressions across social.

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